B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.One key aspect of the B2B buying … Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no more exists, as well as various other truths concerning modern-day B2B advertising. We talk about just how the acquiring journey is now totally fragmented and also the way that neighborhood structure can assist marketing experts retake contro… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no longer exists, and also other facts about modern-day B2B advertising. We talk about exactly how the purchasing trip is currently entirely fragmented and also the manner in which neighborhood structure can help marketing experts retake contr… Read More